Dashboard
Revenue & cash collected
Dec 2025 → May 2026 · monthly · click a month for daily view
Avg / month · last 90 days
$116K
$95K
Revenue
Cash
$150K $112K $75K $37K $100K $95K Dec $125K $111K Jan $138K $105K Feb $110K $97K Mar $110K $90K Apr $45K $33K May
Return on ad spend
Revenue ÷ Meta spend (R-ROAS) and Cash ÷ Meta spend (C-ROAS) · monthly
Avg · last 90 days
2.54x
2.08x
R-ROAS
C-ROAS
4.0x 3.0x 2.0x 1.0x 2.73 2.41 2.56 1.96 2.79 2.63 Dec Jan Feb Mar Apr May
May 2026 · daily
Revenue and cash collected per day · from Monday CRM (closes by Date Closed)
Month-to-date
$45K
$33K
Revenue
Cash
$10K $7.5K $5K $2.5K Today 1 5 10 15 20 25 31
Historical trends
Compare any metric against last week or last month
Current period
$92K
Current
vs last month
$49K $36K $24K $12K W-12 W-10 W-8 W-6 W-4 W-2 Now 4.6x 3.4x 2.3x 1.1x W-12 W-10 W-8 W-6 W-4 W-2 Now $107 $80 $53 $27 W-12 W-10 W-8 W-6 W-4 W-2 Now $2.30 $1.70 $1.10 $0.60 W-12 W-10 W-8 W-6 W-4 W-2 Now 3.2% 2.4% 1.6% 0.8% W-12 W-10 W-8 W-6 W-4 W-2 Now
Metrics
The headline read on the whole marketing operation. Updates with the period selector.
Live · Meta + Monday + Typeform + Sheet · pulled 2026-05-18
Sales
Closes, unit economics, and sales team conversion.
Sales LIVE
31
$68,793 cash · $91,626 rev
Cost per acquisition LIVE
$1,135
Meta spend ÷ closes (last 30d)
Sales team conv LIVE
3.0%
Closes ÷ apps (in-period · cohort version pending)
Paid Ads
Spend mix and Meta ad efficiency, scoped to direct response.
Total ad spend LIVE
$35.2K
Last 30 days · DR + Organic
Organic ad spend LIVE
$9.1K
TOF Engagement + Propaganda Machine
Direct response spend LIVE
$26.1K
VSL funnel campaigns (excl. webinar)
CPM LIVE
$24.38
Direct response campaigns
CTR LIVE
1.38%
Unique outbound, DR only
CPC LIVE
$1.77
Unique outbound, DR only
Cost per application LIVE
$33
DR spend ÷ Typeform ads form apps
Applications
Inbound application volume, split by source.
Applications from ads LIVE
793
War Dogs Academy Application (A) — Typeform
Applications from organic LIVE
238
War Dogs Academy Application (O) — Typeform
CPM, CTR, CPC, and Cost per application are scoped to direct response campaigns. Sales team conv uses applications-in-period as denominator (cohort view available in Performance).